Top 5 Social Apps Performance in Russia Q1 2023

In the first quarter of 2023, the top five social apps in Russia exhibited diverse performance metrics across downloads, revenue, and active users. Below, we delve into the weekly trends for each app, as captured by Sensor Tower.

TikTok saw a steady increase in weekly revenue, peaking at approximately $22K in late January. Weekly downloads fluctuated, reaching a high of around 543K at the end of December and maintaining a range between 380K and 490K throughout the quarter. Active users remained stable, with slight variations from 39.1M to 38.7M.

Likee - Short Video Community experienced consistent weekly revenue, averaging around $5K, with minor fluctuations. Downloads remained strong, peaking at 353K in mid-February, while active users showed a significant upward trend, rising from 7.8M to over 10.5M by the end of March.

Yappy: снимай видео, клипы saw varying download numbers, starting at 299K in late December and declining to around 155K by the end of March. Active users showed a general increase, peaking at 5M in late February before settling at approximately 4.6M at the end of the quarter.

VK: music, video, messenger demonstrated strong revenue performance, peaking at $576K in late January. Downloads were steady, averaging around 260K weekly. Active users remained consistently high, fluctuating slightly around 81.6M.

Instagram had modest weekly revenue, peaking at $373 in the last week of March. Downloads showed a stable trend, ranging from 193K to 229K. Active users displayed a gradual decline from 18.1M at the end of December to 16.3M by the end of March.

For more detailed insights and data, visit Sensor Tower.